ISA Sign Code Champion

ISA Sign Code Champion

ISA is pleased to announce a new industry recognition – the Sign Code Champion. This award has been created to recognize individuals who have positively impacted the sign, graphics and visual communications industry through their work on sign codes. A Sign Code Champion is one who has gone “above and beyond” to progress positive sign codes and communicate to local jurisdictions how visible and effective signs help promote safe and vibrant communities.

2017 ISA Sign Code Champion

Congratulations to Alex Perry, CEO of Right Way Signs, on being named the ISA Sign Code Champion for his work on a streamlined permitting process in Chicago.

Perry, a member of the Illinois Sign Association and International Sign Association, was relatively new to the sign, graphics and visual communications industry when he encountered the maze-like permitting process in the Windy City. His refusal to accept the status quo led to a coalition that worked for many months to streamline the permitting process.

Perry, a former Chamber of Commerce executive, knew the power of alliances. When it came to changing the permitting process, he found that many of his peers also were stymied by Chicago’s rules. Perry brought in the Illinois Sign Association and the International Sign Association to work on the issue. In 2016, the Chicago City Council signed a new process into law—reducing the time spent on the permitting process by 30-40 percent, Perry estimated.

“Unreasonable sign codes and difficult permitting processes prevent sign, graphics and visual communications companies from creating products and, more importantly, prevent businesses from succeeding with this highly effective form of marketing,” said David Hickey, vice president of advocacy for the International Sign Association. “We rely on members like Alex working in their local communities throughout the U.S. and Canada to effect change. Alex is the epitome of that—tackling an entrenched issue in a city known for its layers of bureaucracy.”

Who will be in the next ISA Sign Code Champion? Nominations will open in the fall of 2017.

2017 Nominations

Individuals could be self-nominated or nominated by someone else (ISA member or non-member). Nominations were due by March 3, 2017 and are now closed.

What the Sign Code Champion Will Receive

Grand Prize: One (1) round-trip airfare for winner to Las Vegas, NV USA during ISA International Sign Expo 2017 (value must not exceed $500); one (1) hotel room for three (3) nights during ISA Sign Expo 2017; one (1) education package registration to ISA Sign Expo 2017; recognition at ISA Sign Expo 2017; spotlighted in an ISA press release. Approximate Retail Value (ARV) USD $1,600. Any upgrades or modification to the standard features of this offer are the sole expense of the winner. Odds of winning depend on the total number of valid entries received. Cash value may not be selected as an alternate award under this promotion. Additional prizes may be awarded as necessary.

Selection of the Sign Code Champion

Winner will be notified the week of March 13, 2017 via phone or email and will be selected by the ISA Public Affairs Committee and ISA Steering Committees and not by a random drawing or other element of chance. Applicants will be considered and judged on how their efforts further reasonable and beneficial sign codes, and the effectiveness of these efforts.


Only open to legal residents of the fifty (50) United States, the District of Columbia and Canada and are 21 years of age or older. If the individual is within the sign, graphics and visual communications industry, they must be a current ISA member. If the individual is part of an allied stakeholder (i.e. government agency, chamber of commerce, planning authority, etc.) ISA membership is not required. Only sign code efforts done within the past three years (since January 1, 2014) will be recognized. Employees, officers, affiliates and representatives (and members of their immediate families and those living in the same household of each) of ISA are not eligible. Promotion is void where prohibited or restricted by law.

Questions? Comments?

Please contact David Hickey, ISA’s Vice President of Advocacy, at [email protected] or (703) 797-0479 with any questions.