Sign Buyers

Quick Poll

How important do you think your business's sign is?


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As a business owner, you know your sign is important. But do you know how important? A sign is the most visible form of advertising for a business. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. Your sign should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer. In addition, it is important for businesses to know their rights where signs are concerned. A business’s sign is protected under the U.S. Constitution as a form of free speech.

Resources for sign buyers:

ISA’s Membership Directory
Find a sign company or installer in your area.

Photo Gallery
View different types of signs and learn about the many facets of signage.

Signage 101
Learn more about signs and the importance of signs to businesses.