Online Learning

ISA Sign Academy Online


The ISA Sign Academy Online is your online source for the best training and education available in the industry. Online learning provides employers an opportunity to educate an entire staff or select employees while saving time and money. Here’s why the ISA Sign Academy is a great fit for your business:

Availability: All courses are online and can be accessed with an Internet connection. Courses are on-demand and self-paced, so you can take them when it's convenient you and you can start and stop anytime.

Affordability: Annual subscriptions are available so you can pay one low rate and gain access to all of the offered courses. You can choose to enroll everyone or a select number of employees at your company. To sign your employees up for a company package, please fill out and submit this form. Courses may also be purchased on an individual basis for as low as $25/course for members and $75/course for non-members.

Accountability: Behind the content is a powerful reporting tool that allows managers to see the progress of their employees as they work through content. And once your employee finishes the course and completes a quick survey, they’ll be able to print a certificate of completion.

Company Package

Educate all of your employees for one flat rate! Simply fill out this form with your company information, and soon all of your employees will have unlimited access to all of the courses below.

We recommend you use Google Chrome, Safari or Firefox when accessing ISA's Online Learning system. Some users have experienced technical issues when using Internet Explorer.




Available Courses:


Best Practices

How to Interpret Codes that Influence Sign Design and Installation
Inspect This! Passing a Visit from OSHA and Avoiding Massive Penalties

Design

Architectural Signage and the BIM Revolution
Digital Technology in Retail Spaces Panel
Technology and Media: The State of Digital and Interactive in the Built Environment
Urban Identity and Wayfinding – Case Studies of Philadelphia and Chicago

Digital Signage

Applications and Where to Sell Digital Signage
Art and Craft of Selling Digital Signage to Your Clients
Design and Parts of a Digital Signage System
Digital Signage Content Creation Production In-House and What to Expect
Digital Signage Shows the Way with Wayfinding
Digital Signage: Fail to Plan, Plan to Fail
Digital Signage: The 7 Key Elements
Digital Signage: The Signage Industry and Trends
Digital Signage: Turning on Digital Signage
Installation and Logistics of Digital Signage Systems
Introduction to DDS: Where is the Profit?
Small Shops, Big Wins: Sales Strategies for Sign Shops
Using Digital Signs in Quick Serve Restaurants & Menu Boards
Win/Win Partnerships in Digital Signage for the Sign Installer

Fabrication

Foundations of Effective Vehicle Wrap Design
Growth Opportunities in the Decoration Market for Large Format Printing: How, Why, When, Where?
How Inflatables Can Provide Your Sign Shop with Additional Business Opportunities
How to Integrate Vehicle Wrap Design Technologies into a Sign Shop
Maximizing Production for Your Digital Printing Business
What’s Next for Wide Format Digital Printers and How to Manage that Change in Your Digital Business

Installation

Sign Installer's Guide: Electrical Sign Installation
Sign Installer's Guide: Freestanding Signs
Sign Installer's Guide: Safety Course
Sign Installer's Guide: Special Installations
Sign Installer's Guide: Wall Signs

Management

Creating an Extraordinary Organization: The Mindset of a Leader
Different Generations in the Workplace – What Really Motivates?
Effectively Leading and Developing the Next Generation
Transitioning Effectively to a Supervisor or Management Role

Project Management

Program and Project Management
Project Management Challenges and How to Rise Above Them
Save Money and Increase Efficiency with Project Management
The Keys to Successful Program Management
Top 10 Leadership Qualities of an Exceptional Project Manager

Sales & Marketing

Building a More Design Centric Sign Company
Estimating for Profit – Moving from “Best Guess” to “Best Practice”
How to Find and Keep Great Salespeople
How to Get the Job at Your Price
How to Get Top Dollar Marketing Results Without Spending a Fortune
iPad: Sales Generator – In-Depth App Training
Making the Numbers Work
Rethinking Sales Management 
Romancing the Stone Cold Customer in this New Economy
The Profession of Sales: Navigating Today’s Selling Environment

Spanish Translated Courses

Guía del Instalador de Señales: La Seguridad
Guía del Instalador de Señales: Instalación y Seguridad de Señales Eléctricas




Best Practices


How to Interpret Codes that Influence Sign Design and Installation


Speaker: Grady Brown, iZone Imaging

This course will provide information on the most recent American with Disabilities Act (ADA) guidelines, as documented in the 2010 Standards for Accessible Design (SAD). It also provides an overview of the impacts on signage of the NFPA Life Safety Manual and lastly an introduction to the United States Green Building Council’s (USGBC) Leadership in Energy & Environmental Design (LEED) and how Signage can contribute to these objectives.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours




Inspect This! Passing a Visit from OSHA and Avoiding Massive Penalties


Speaker: Speaker: Ed Foulke, Fisher & Phillips LLP/Former Assistant Secretary of Labor for OSHA

Can your company afford the tens of thousands of dollars that can result from an OSHA visit? Do you know your legal rights and how to handle an inspection? Get the sign industry angle and an OSHA insider perspective because for many businesses, it’s not a matter of if, but when.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour



Design


Architectural Signage and the BIM Revolution


Speaker: Josh Livingston, ASI Signage Innovations, and Michael Shaub, Gensler

BIM as a design process has become a standard in the world of architecture. What does this mean for the environmental graphics industry? Using Revit™ as a guide this session will explore the possibilities of BIM tools on environmental graphics projects. With a particular focus on the design and documentation process, users will gain an understanding of what BIM tools like Revit™ mean to their work.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour





Digital Technology in Retail Spaces Panel


Speakers: Bryan Meszaros, OpenEye Global; Jacob Cohen, Stackhouse; Alan Robles, Gensler; Douglas Hampton-Dowson, Reality Interactive

This panel showcases proven in-store sign design and implementation methods that lead to increased consumer engagement. Learn how to determine how digital technology can enhance the customer experience in different retail environments in both size and type of store. Using case studies on best practices in digital strategy, learn how video, art, interactive displays and mobile engagement can best be utilized.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Technology and Media: The State of Digital and Interactive in the Built Environment


Speaker: Nik Hafermaas, Uebersee / Arts Center College of Design

Our digital and networked communities have become more open, connected and accessible through the use of technology. How will interactive media and ubiquitous computing continue to make information accessibly and more relevant to our spaces in the built physical environment? How will communities and next generation users be impacted by the shift in digital experiences that are being imagined and designed today? Join us for a moderated panel discussion with innovative experts tasked by their clients to balance art and science with new interactive environments and experiences.

Learning Objectives:

  • Learn about the latest trends in digital interactive environments
  • Understand why the future of digital in the built environment is beyond screens
  • Learn about the role of content and media, and how designers are telling stories about people and place

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1 hour




Urban Identity and Wayfinding – Case Studies of Philadelphia and Chicago


Speaker: Craig Berger, Craig Berger Consulting

This presentation profiles the impact of different design metrics on the effectiveness of modern on-premise signs to put effective use of design within reach for small companies. Review the research on metrics from size to landscaping to dynamic information. Learn how to compare the relative merits of each design area in order to order to formulate a series of strategies for both the design and integration of on-premise signs into an overall design approach.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Digital Signage


Applications and Where to Sell Digital Signage


Speaker: Lyle Bunn, BUNN Co.

This course will help you discover where to find new business in digital signage. Potential customers are waiting for you to find them and this course will show you the way to increase your bottom line with your current staff.

Price: $25 for ISA members; $75 for nonmembers

Register Now
Estimated time to complete course: 1 hour




Art and Craft of Selling Digital Signage to Your Clients


Speaker: Lyle Bunn, BUNN Co.

Who exactly are the potential customers for digital signage? This course will take a “thinking outside the box” approach and show who the customers are and how to use your current skills and expertise, with a little education about digital signage, to increase your business with both current and new clients.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Design and Parts of a Digital Signage System


Speaker: Johnathan Brawn, Brawn Consulting

Digital signage is, not only, about the initial design, but about the installation of the product so that everything works together in harmony. This seminar discusses the basics of system design and provides an overview of each of the parts that go into a digital signage network, how they work and interact with each other along with a review of common terms used to describe each one. This will include components such as displays, mounts and cables along with the hardware and software technologies and those who you can partner with for profit.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Digital Signage Content Creation Production In-House and What to Expect


Speaker: Jim Nista, Insteo

The be all and end all of signage is content – the finished product. This seminar recognizes the differences between static and dynamic sign content, content life cycles and the effect content has on the viewer. Explore the different types of dynamic content and delve into the various methods of content creation for the sign shop. Recognizing that sign shops come in all types and sizes, the seminar explores what can be created in house, what to outsource and who to partner with. Learn about recurring revenue and discuss what to charge for content creation.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Digital Signage Shows the Way with Wayfinding


Speaker: Spencer Graham, West Virginia University

At one time or another we all require directions. In a given space this is called wayfinding and at its core, wayfinding encompasses all of the ways in which people orient themselves in an environment and navigate from place to place. Orientation is the attempt to determine one's location. Then there is the route decision which is the selection of a course to follow. In more sophisticated systems there is route monitoring and checking to make sure that the selected route is heading towards the desired destination. The final phase is a notice of when the destination is recognized. This seminar will speak to how wayfinding is used in educational environments and show how that can correlate to other applications as well.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1 hour



Digital Signage: Fail to Plan, Plan to Fail


The majority of failures for those entering the digital signage industry can be directly traced to a lack of planning and due diligence up front. This course covers topics that will help you to understand the major business issues that face the digital signage industry and will ultimately enable you to create a solid business plan.After completing this course, you will understand the importance of:

  • The Seven Key Elements of Digital Signage
  • Articulating the Objectives
  • Content and a Call to Action
  • Return on Investment, Return on Objectives, and Total Cost of Ownership
  • Metrics, Measurements, and Analytics
  • Partnerships

Price: $50 for ISA members; $150 for nonmembers
Register Now

Estimated time to complete course: 45 minutes




Digital Signage: The 7 Key Elements


This course introduces the basics of digital signage. After exploring digital signage market growth, the course delves into The 7 Key Elements of Digital Signage, which are comprised of business, content, design, software, hardware, connectivity, and operations. Understanding these concepts and trends in each area are important first steps to incorporating digital signage into your sign shop.

Price: $50 for ISA members; $150 for nonmembers
Register Now

Estimated time to complete course: 45 minutes




Digital Signage: The Signage Industry and Trends


This course will look at trends in signage, explore the areas where static and digital signs converge, and shows how this all fits together in the overall signage picture. The course covers the following:

  • The market and growth of the static and digital signage industries
  • Types of signs and convergence in the signage industry
  • Applications and trends in digital signage 

Price: $50 for ISA members; $150 for nonmembers
Register Now

Estimated time to complete course: 35 minutes



Digital Signage: Turning on Digital Signage


Digital Signage: What exactly is it? What’s the market size and growth potential? What are the applications? Ultimately, how do I add it to my business and sell it? This course will answer all of these questions, and more.This course will explore the following topics:

  • The evolution of signs
  • Digital signage defined
  • The digital signage market
  • Applications for digital signage
  • Selling value in digital signage

Price: $50 for ISA members; $150 for nonmembers
Register Now

Estimated time to complete course: 50 minutes



Installation and Logistics of Digital Signage Systems


Speaker: Paul Gilmartin, iTeam, Inc.

After all is said and done a sign, either static or dynamic, must be installed. There is no magic wand to wave in midair and “get er done.” This final step in delivering a sign is all the more complex with dynamic digital signage because of all the parts that need to be delivered, installed and then connected and tested on premise. This seminar discusses the logistics of getting everything in the right place at the right time, project managing the installation, verifying the operation of the system, and training the end user on the operation. Finally, we will introduce the importance of service contracts after the installation to insure that the end user becomes a repeat customer and is well served over the long term.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Introduction to Digital Signage: Where is the Profit?


Speaker: Johnathan Brawn, Brawn Consulting

The key to achieving success in digital signage (DS) is to understand the major elements that are involved. This seminar illustrates specific ways you can increase your sign shop revenue by expanding your business into digital signage with a minimal investment of dollars and time as well as how to capture the reoccurring revenue benefits that come from digital signage. You will be provided with a roadmap of what is involved, where to go for help and who you can partner with to become successful by expanding your business with DS at a pace you can accommodate.

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour




Small Shops, Big Wins: Sales Strategies for Sign Shops


Speaker: Teresa M. Young, Sign Biz, Inc.

Sign shops have proven that dynamic signage is a perfect product for many of their clients, and these shops have already blazed a trail for success. Use these proven tactics to build a dynamic sales strategy that fits your shop and engages your clients! Discover the optimal types of “static sign” clients for sales of dynamic signage, and then learn techniques to ignite their interest in DS. Match the product to the prospect and hear what you need to include in a winning dynamic sign proposal. Find out what the most popular pricing strategies are for sign shop sales of DS, and see a case study from introduction to ongoing relationship. This seminar is perfect for beginners or those who want to polish their current dynamic signage sales system!

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour




Using Digital Signs in Quick Serve Restaurants & Menu Boards


Speaker: Teresa M. Young, Sign Biz, Inc.

The restaurant menu board business is booming, and digital signs are leading the way! Learn how this exploding market is rapidly becoming the domain of the “traditional” sign shop. Learn the recipe for a successful sale, how these systems work and gain the confidence to proceed. See real-world case studies of dynamic menu boards in both interior and exterior food-service environments – it’s easy as pie!

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Win/Win Partnerships in Digital Signage for the Sign Installer


Speaker: George Yunis, Allure Global Solutions, Inc.

This course is dedicated to understanding partnerships as a two way street that can result in a profitable win/win situation for both parties. It will help you and your company discover what is practical to outsource and what needs to remain in house. It will touch on the process of discovery and evaluation of potential partners for outsourcing and look at both profitability and how this leads to risk abatement resulting in expanded market capabilities and penetration that is controllable in the entire process.

Learning Objectives:

  • Understand the true meaning of partnerships in digital signage
  • Learn how to maximize the value of partnerships
  • Learn when to partner and what to keep in house

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1 hour




Fabrication


Foundations of Effective Vehicle Wrap Design


Speaker: Dan Antonelli, Graphic D-Signs, Inc.

With the abundance of easy Photoshop fills and carbon fiber effects, the concept of effective vehicle advertising has been lost. Go back to basics on what goes into an effective vehicle wrap, why branding is so important, how to present your ideas and common pitfalls to avoid. We’ll also explore ways in which your shop can effectively market wrap design and how to stand out among your competitors.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Growth Opportunities in the Decoration Market for Large Format Printing: How, Why, When, Where?


Speaker: Asaf Lavi, HP

Fast growing. Excellent Profits. Unique opportunities with existing and new accounts. When too much is never enough. Wall decor is a unique opportunity for extending your reach with existing customers and beyond. Not only is it a fast growing niche, but one where many companies don't participate. Find out what you can do and how to do it along with the "WOW" factor that is an added benefit for everyone.

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour




How Inflatables Can Provide Your Sign Shop with Additional Business Opportunities


Speaker: Bruce Cohen, Inflatable Advertising Dealers Association

Join members of the Inflatable Advertising Dealers Association for an informative look at inflatable signage, their history, use, zoning and safety issues, as well as how to market them to your customers. Explore how inflatables, an overlooked part of what the traditional sign company offers, can provide additional business opportunities and add a revenue stream to your business.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




How to Integrate Vehicle Wrap Design Technologies into a Sign Shop


Speaker: Mark Rugen, Neschen Americas

This session highlights the technical tools needed for entry into the vehicle wrap, paint-protection and tinting markets. Participants will learn about software programs, online resources, and design tools available for designing vehicle wraps and graphics.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours




Maximizing Production for Your Digital Printing Business


Speaker: Eric Zimmerman, Roland DGA

We live in an age of speed, where time is money and short turnaround times are getting shorter by the day. Which means maximizing your production of digital prints—from design process, to printing, to finishing—is more critical than ever to your business’ success. That’s where we come in, with an informative, hour-long discussion of best practices for tried-and-true workflows. We’ll cover the latest in technology, how to shorten the gap from the time an order comes in to when it heads out for install, and more.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1 hour



What’s Next for Wide Format Digital Printers and How to Manage that Change in Your Digital Business


Speaker: Frazer Chesterman, FM Brooks

Learn about key trends in the in the wide format digital market and hear examples of how wide format printers have begun to print on different substrates including wood, glass, metal and plastic with the aim of opening up different markets for these applications including case studies from around the world. End with an exciting and enlightening look at how to adapt your Digital business to these “big trends” by innovating your approach – touching on product innovation, marketing and creating a dynamic business environment for growth!

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour






Installation


Sign Installer's Guide: Electrical Sign Installation


The Sign Installer's Guide: Electrical Sign Installation and Safety course introduces the basic information you’ll need to know to install and maintain electric signs safely. The course will consist of four (4) independent modules:

  • National Standards and Licensing
  • Working Safely with Electricity
  • Electric Signs with Field-Installed Wiring
  • Gaining Project Approva

Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours




Sign Installer's Guide: Freestanding Signs


This course introduces the basic information you’ll need to know to install freestanding signs. The course will consist of six (6) independent modules:

  • Freestanding Sign Types and Characteristics
  • Sign Foundation Types and Installation (Part I)
  • Sign Foundation Types and Installation (Part II)
  • Bolted Connections
  • Field-Welding Practices, Symbols and Notations
  • Single-Pole Sign Structure Safety

Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 2 hours



Sign Installer's Guide: Safety Course


The goal of the course is to introduce new sign installers to the safety and risk prevention procedures they will follow during the sign installation work process. The course will consist of four (4) independent modules:

  • General Safety Practices
  • Preventing Electrocution and Struck-By-Load Incidents
  • Ladder and Scaffold Safety
  • Working Safely

Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours




Sign Installer's Guide: Special Installations


This course introduces the basic information you’ll need to know for special installations such as roof-mounted signs and mansard roof signs. It also features three case studies of advanced level projects. The course will consist of three (3) independent modules:

  • Roof Mounted signs
  • Case Studies
  • Mansard Roof Signs

Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours



Sign Installer's Guide: Wall Signs


The goal of the Sign Installer's Guide: Wall Signs course is to introduce new sign installers to the basic elements of wall sign installation. The course will consist of five (5) independent modules:

  • Sign Placement Options
  • Pattern Options and Examples
  • Wall Types and Surfaces
  • Common Fastener Types and Proper Usage
  • Basic Sign Types and Examples

Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours




Management


Creating an Extraordinary Organization: The Mindset of a Leader


Speaker: Scott Hunter, Unshackled Leadership Co.

People work to live. Work is the place where they spend the majority of their time. And for many, it is an environment which is dysfunctional at best, emotionally debilitating at worst. According to the latest Gallup poll 70% of American workers are either “checked out” or actively disengaged. Is this condition inevitable? Not at all. There are specific steps that can be taken to begin to reclaim some of the enthusiasm, some of the air of celebration and some of the fundamental respect for individual human dignity that is apparent within flourishing business organizations or on championship teams. An organization’s leader must provide that elusive quality called leadership. Most people think that leaders are born rather than made. That simply is not true. Leaders demonstrate an ability, which can be learned, to powerfully speak and listen in a way that engenders hope, confidence, and enthusiasm in the people within the organization.


Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour



Different Generations in the Workplace – What Really Motivates?


Speakers: Linda Tennant, Attainment, Inc.; Tery Tennant, Attainment, Inc.

How often have you heard people say, “This generation just doesn’t have the same work ethic!?” This session will answer that question and explore what is really different about other age groups. See how motivation works with other generations, get insights into what all employees deserve to be more effective plus practical tools to properly harness everyone’s motivation.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Effectively Leading and Developing the Next Generation


Speakers: Tery Tennant; Linda Tennant, Attainment, Inc.

As your organization is looking to move forward, does the next generation of leaders have what is needed? This interactive workshop will provide an awareness of the issues and challenges around leading and developing people properly, so they may step effectively into increased leadership responsibilities. It also looks at the price a company pays in having people in leadership positions without proper leadership development.

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour





Transitioning Effectively to a Supervisor or Management Role


Speakers: Linda Tennant, Attainment, Inc.; Tery Tennant, Attainment, Inc.

You know how to manage and motivate yourself, but how do you effectively get work done through others and still get your own tasks done? Learn how to allocate your time, delegate effectively, hold employees accountable in a positive way and help them be more productive. This thought-provoking workshop will provide practical solutions and tools to implement immediately on the job.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Project Management


Program and Project Management


Why study project management? Well, the main purpose of initiating any project is to accomplish a goal. Good project management techniques increase the likelihood of accomplishing that goal. Project management also gives us someone – namely the project manager – to spearhead the project and to hold accountable for its completion.

There are two modules in this course that will introduce you to the role of project and program management in the sign and visual communications industry.

  • Project Management, Part I
  • Project Management, Part II

Price: $50 for ISA members; $150 for nonmembersRegister Now

Estimated time to complete course: 1.5 hours



Project Management Challenges and How to Rise Above Them


Speaker: Yaron Lew, Lauretano Sign Group

Countless challenges and obstacles face project managers in the signage industry today. This course will identify some of those stumbling blocks and prepare participants to tackle or eliminate these issues from arising during the life of the project.

Learning Objectives:

  • Identify risk factors during the early phases of the project
  • Develop a plan of action to reduce or eliminate challenges with the project
  • Understand the importance of post project review

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour



Save Money and Increase Efficiency with Project Management


Speaker: Dave Lechleitner, KeyedIn Solutions

Are you utilizing project management at your sign shop? If not, this session will give an overview of what project management is, why you should be using it and, if you are already using it, why you need to be automating the process.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




The Keys to Successful Program Management


Speaker: Karen Vanhoy, Allen Industries

Good program management techniques increase the likelihood of completing the project on time, on budget and with high quality results. Learn the differences between a project and a program, the responsibilities associated with each and explore having a blueprint to handle to handle a new program.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Top 10 Leadership Qualities of an Exceptional Project Manager


Speaker: Karen Vanhoy, Allen Industries

The successful completion of projects is the primary responsibility of the Project Manager. Each project raises new challenges for project managers and the skills, talents and diplomacy that will help them tackle its challenges. Good Leaders are not born. In this seminar you will examine the qualities needed to be an Exceptional Project Manager and how those qualities can be developed.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Sales & Marketing


Building a More Design Centric Sign Company


Speaker: Dan Antonelli, Graphic D-Signs, Inc.

How does a sign company stand out? Offering premier design services is one way to raise the bar of the work being sold. It can also serve as a means to move from a commodity-based business to more of a service-based business. Learn step by step how Dan Antonelli was able to evolve from a one person sign company into a design agency that sells design globally.

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour



Estimating for Profit – Moving from “Best Guess” to “Best Practice”


Speaker: Timothy Camerer, KeyedIn Solutions

If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated.  The estimating challenge in the sign industry is really a two edged sword, as “good” estimates need to be both fast and accurate. Companies often find themselves sacrificing one of these qualities in order to gain the other, only to find out that, in the end, they’ve missed both marks. This session will clarify what an estimate is and isn’t. It will also dig deeper into the many uses of a good estimate.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 1 hour




How to Find and Keep Great Salespeople


Speaker: Bill Farquharson, Epicomm

A sales person on staff can add as much as 60% to your company's volume. But the number one topic of conversation when it comes to that subject is, "Where do I find them?" The problem isn't that they aren't looking for work. The problem is that we, as business owners, are looking for the wrong kind of person, using old recruiting methods, and ending up in a horror story of Ground Hog's Day – if you can find them, they don't work out and you have to start all over again just to end up with the same results. Attracting someone to represent your business in the sales position takes an understanding of their role in the selling process. This session will teach how to change your approach so that instead of begging for someone to apply, they'll be begging you for a chance to be your sales rep and will also provide a plan for business owners to follow that will keep the rep growing and succeeding for years.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




How to Get the Job at Your Price


Speaker: Kevin Dougherty, Kevlar Consulting

This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race. Ideal for anyone who sells or presents your company to customers, including owners, estimators, salespeople, and service and office managers.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 2 hours




How to Get Top-Dollar Marketing Results Without Spending a Fortune


Speaker: Vince DiCecco, Your Personal Business Trainer

Are your marketing efforts consistent with the widely-accepted belief that “people buy from people who they like, trust and with whom it is convenient to do business”? Learn how to make your marketing message and image become "top of mind" and get your products in the hands of your ideal target clientele without busting your budget. Becoming a “brand name” that’s recognized throughout your marketplace is easier than you may think. In this thought-provoking session, you’ll learn tips and techniques necessary to have your customers think of you first when they are shopping for the things you sell. Walk away with enough fresh ideas and proven methods to develop your own dynamite marketing strategy.

Price: $25.00 for members; $75.00 for nonmembers
Register Now
Estimated time to complete course: 1 hour




iPad: Sales Generator – In-Depth App Training


Speaker: Mike Addis, Addisigns

An in-depth examination of five applications and how to use them, concentrating on the “must have” aps that will transform your sales process. Also included will be an in-depth exploration of applications for the iPad including BookShelf, Penultimate, Goodreader, Keynote and iMovie.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Making the Numbers Work


Speaker: Kevin Dougherty, Kevlar Consulting

This program offers detailed solutions to the number one problem encountered by sign companies: failure to charge enough and know the numbers. More than just an accounting seminar, this program discusses how lack of income and the stressful nature of an unsuccessful business can affect family, personal, and professional life.

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 2 hours




Rethinking Sales Management


Speaker: David Fellman, David Fellman & Associates

With things as tough as they are in the sign industry, it’s probably time to rethink every element of sales performance and sales management. This seminar will help you to understand that any sales problems you have are really management problems and they’re usually problems that can be solved!


Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




Romancing the Stone Cold Customer in this New Economy


Speaker: Vince DiCecco, Your Personal Business Trainer

Today, customers embrace frugality with a vengeance and are limiting their buying decisions to the bare essentials or the very best deals. Selling in this New Economy will take a special kind of sales strategy that melds innovation, sincerity and responsiveness in order to beat the competition. Vince DiCecco shares from a rich list of ready-to-use, easy-to-master tactics and techniques for you and your overall sales effort. Join Vince in a thought-provoking discussion about the impact of networking, pre-call planning, relationship building through POWER listening and probing, Intrapreneurship fundamentals, to name just a few. This spirited, idea-filled seminar is a must for all business owners and sales managers and professionals.

Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour




The Profession of Sales: Navigating Today’s Selling Environment


Speaker: Les Lent, Sales Coach International

This powerful session will focus on the skill set required in TODAY’S selling environment. Whether you sell goods, services or both there is a specific duplicable sales process. The program will cover all five steps in the sales cycle and provide critical ‘take-a-ways’ for each. Program highlights include: The four most powerful questions in sales, the fastest way to discover buyer’s motivation and the best closing question of all time!

Learning Objectives:

  • Discover the best methods for preparing for a sales call
  • Discovering prospect’s buying motives
  • Handling objections BEFORE they become an issue
  • How to effectively close EVERY sales call

Price: $25 for ISA members; $75 for nonmembers
Register Now
Estimated time to complete course: 2 hours




Clases en español


Guía del Instalador de Señales: La Seguridad


El objetivo del curso es introducir a los nuevos instaladores de señales a la seguridad y los procedimientos de prevención de riesgos que ustedes seguirán durante el proceso de trabajo en la instalación de las señales. El curso constará de (4) cuatro módulos independientes:

  • Uso de Arneses de Seguridad y el uso del Equipo
  • Prevención de riesgos de electrocución e Incidentes de Golpe por Carga
  • Seguridad con la escalera y el andamio
  • Trabajar con seguridad

Costo: $50 para los miembros de la ISA; $150 para los no miembros 
Register Now
Tiempo estimado para completar el curso: 1.5 horas




Guía del Instalador de Señales: Instalación y Seguridad de Señales Eléctricas


Este curso presenta la información básica que necesita saber para instalar y mantener señales eléctricas de forma segura. El curso constará de cuatro (4) módulos independientes:

  • Normas Nacionales y Licencias
  • Trabajo seguro con Electricidad
  • Los signos eléctricos con cableado Instalado de Campo
  • Obtener la aprobación del Proyecto

Costo: $50 para los miembros de la ISA; $150 para los no miembros
Register Now

Tiempo estimado para completar el curso: 1.5 horas


Questions? Contact Alison Kent at [email protected] or (703) 836-4012.