Online Learning

ISA Sign Academy Online

The ISA Sign Academy Online is your online source for the best training and education available in the industry. Online learning provides employers an opportunity to educate your entire staff or just a select few while saving time and money. Here’s why the ISA Sign Academy is a great fit for your business.

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Availability:
All courses are online and can be accessed with an Internet connection. Courses are on-demand and self-paced, so you can take them when it’s convenient you and you can start and stop anytime.

Affordability: Annual subscriptions are available to ISA members so you can pay one low rate and gain access to all of the offered courses. You can choose to enroll everyone or a select number of employees at your company. To sign your employees up for a company package, please fill out and submit this form. Courses may also be purchased on an individual basis for $25/course for members and $75/course for non-members.

Accountability: Behind the content is a powerful reporting tool that allows managers to see the progress of their employees as they work through content. We can even set up a supervisor account so you can manage your employees’ courses and monitor their progress. And once your employee finishes the course and completes a quick survey, they’ll be able to print a certificate of completion.

Online Learning Company Subscription

Educate all of your employees for one flat rate! Simply fill out this form with your company information, and soon all of your employees will have unlimited access to all of the courses below.

Available Courses:

Architectural Design

Architectural Signage and the BIM Revolution*
Technology and Media: The State of Digital and Interactive in the Built Environment*

Dynamic Digital Signage

Dynamic Digital Signage: The 7 Key Elements
Dynamic Digital Signage: Fail to Plan, Plan to Fail
Dynamic Digital Signage: The Signage Industry and Trends
Dynamic Digital Signage: Turning on Dynamic Digital Signage

Applications and Where to Sell Dynamic Digital Signage*
Win/Win Partnerships in Dynamic Digital Signage for the Sign Installer*
Dynamic Digital Shows the Way with Wayfinding*

Project Management

Program and Project Management
Project Management Challenges and How to Rise Above Them*

Production, Fabrication & Installation

Sign Installer's Guide: Electrical Sign Installation
Sign Installer's Guide: Freestanding Signs
Sign Installer's Guide: Safety Course

Sign Installer's Guide: Wall Signs
Sign Installer's Guide: Special Installations
Maximizing Production for Your Digital Printing Business*

Management

The Five Trends That Will Affect Your Business in 2014*

Sales & Marketing

How to Get the Job at Your Price*
Making the Numbers Work*
The Profession of Sales: Navigating Today’s Selling Environment*
Rethinking Sales Management* 
Estimating for Profit – Moving from “Best Guess” to “Best Practice”*

Technical

How to Integrate Vehicle Wrap Design Technologies into a Sign Shop*

Research, Regulatory & Best Practices

How to Interpret Codes that Influence Sign Design and Installation*

*Highlights from ISA Sign Expo Education.

Architectural Signage and the BIM Revolution*

Speaker: Josh Livingston, ASI Signage Innovations, and Michael Shaub, Gensler

BIM as a design process has become a standard in the world of architecture. What does this mean for the environmental graphics industry? Using Revit™ as a guide this session will explore the possibilities of BIM tools on environmental graphics projects. With a particular focus on the design and documentation process, users will gain an understanding of what BIM tools like Revit™ mean to their work.

Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour


Technology and Media: The State of Digital and Interactive in the Built Environment*

Speaker: Nik Hafermaas, Uebersee / Arts Center College of Design

Our digital and networked communities have become more open, connected and accessible through the use of technology. How will interactive media and ubiquitous computing continue to make information accessibly and more relevant to our spaces in the built physical environment? How will communities and next generation users be impacted by the shift in digital experiences that are being imagined and designed today? Join us for a moderated panel discussion with innovative experts tasked by their clients to balance art and science with new interactive environments and experiences.

Learning Objectives:

  • Learn about the latest trends in digital interactive environments
  • Understand why the future of digital in the built environment is beyond screens
  • Learn about the role of content and media, and how designers are telling stories about people and place

Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour



Dynamic Digital Signage: The 7 Key Elements

This course introduces the basics of dynamic digital signage. After exploring dynamic digital signage market growth, the course delves into The 7 Key Elements of Dynamic Digital Signage, which are comprised of business, content, design, software, hardware, connectivity, and operations. Understanding these concepts and trends in each area are important first steps to incorporating dynamic digital signage into your sign shop.

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 45 minutes


Dynamic Digital Signage: Fail to Plan, Plan to Fail

The majority of failures for those entering the dynamic digital signage industry can be directly traced to a lack of planning and due diligence up front. This course covers topics that will help you to understand the major business issues that face the dynamic digital signage industry and will ultimately enable you to create a solid business plan.After completing this course, you will understand the importance of:

  • The Seven Key Elements of Dynamic Digital Signage
  • Articulating the Objectives
  • Content and a Call to Action
  • Return on Investment, Return on Objectives, and Total Cost of Ownership
  • Metrics, Measurements, and Analytics
  • Partnerships

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 45 minutes


Dynamic Digital Signage: The Signage Industry and Trends


This course will look at trends in signage, explore the areas where static and dynamic digital signs converge, and shows how this all fits together in the overall signage picture. The course covers the following:

  • The market and growth of the static and dynamic digital signage industries
  • Types of signs and convergence in the signage industry
  • Applications and trends in dynamic digital signage 

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 35 minutes


Dynamic Digital Signage: Turning on Dynamic Digital Signage

Dynamic Digital Signage: What exactly is it? What’s the market size and growth potential? What are the applications? Ultimately, how do I add it to my business and sell it? This course will answer all of these questions, and more.This course will explore the following topics:

  • The evolution of signs
  • Dynamic digital signage defined
  • The dynamic digital signage market
  • Applications for dynamic digital signage
  • Selling value in dynamic digital signage

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 50 minutes


Applications and Where to Sell Dynamic Digital Signage*

Speaker: Lyle Bunn, BUNN Co.

This course will help you discover where to find new business in dynamic digital signage. Potential customers are waiting for you to find them and this course will show you the way to increase your bottom line with your current staff.

Price: $25 for ISA members; $75 for nonmembers

Register Now
Estimated time to complete course: 1 hour


Win/Win Partnerships in Dynamic Digital Signage for the Sign Installer*

Speaker: George Yunis, Allure Global Solutions, Inc.

This course is dedicated to understanding partnerships as a two way street that can result in a profitable win/win situation for both parties. It will help you and your company discover what is practical to outsource and what needs to remain in house. It will touch on the process of discovery and evaluation of potential partners for outsourcing and look at both profitability and how this leads to risk abatement resulting in expanded market capabilities and penetration that is controllable in the entire process.

Learning Objectives:

  • Understand the true meaning of partnerships in DDS
  • Learn how to maximize the value of partnerships
  • Learn when to partner and what to keep in house

Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour

Dynamic Digital Signage Shows the Way with Wayfinding*

Speaker: Spencer Graham, West Virginia University

At one time or another we all require directions. In a given space this is called wayfinding and at its core, wayfinding encompasses all of the ways in which people orient themselves in an environment and navigate from place to place. Orientation is the attempt to determine one's location. Then there is the route decision which is the selection of a course to follow. In more sophisticated systems there is route monitoring and checking to make sure that the selected route is heading towards the desired destination. The final phase is a notice of when the destination is recognized. This seminar will speak to how wayfinding is used in educational environments and show how that can correlate to other applications as well.

Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour



Program and Project Management

Why study project management? Well, the main purpose of initiating any project is to accomplish a goal. Good project management techniques increase the likelihood of accomplishing that goal. Project management also gives us someone - namely the project manager - to spearhead the project and to hold accountable for its completion.

There are two modules in this course that will introduce you to the role of project and program management in the sign and visual communications industry.

  • Project Management, Part I
  • Project Management, Part II

Price: $50 for ISA members; $150 for nonmembersRegister Now

Estimated time to complete course: 1.5 hours


Project Management Challenges and How to Rise Above Them*

Speaker: Yaron Lew, Lauretano Sign Group

Countless challenges and obstacles face project managers in the signage industry today. This course will identify some of those stumbling blocks and prepare participants to tackle or eliminate these issues from arising during the life of the project.

Learning Objectives:

  • Identify risk factors during the early phases of the project
  • Develop a plan of action to reduce or eliminate challenges with the project
  • Understand the importance of post project review

Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour



Sign Installer's Guide: Electrical Sign Installation

The Sign Installer's Guide: Electrical Sign Installation and Safety course introduces the basic information you’ll need to know to install and maintain electric signs safely. The course will consist of four (4) independent modules:

  • National Standards and Licensing
  • Working Safely with Electricity
  • Electric Signs with Field-Installed Wiring
  • Gaining Project Approval

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 1.5 hours


Sign Installer's Guide: Freestanding Signs

This course introduces the basic information you’ll need to know to install freestanding signs. The course will consist of six (6) independent modules:

  • Freestanding Sign Types and Characteristics
  • Sign Foundation Types and Installation (Part I)
  • Sign Foundation Types and Installation (Part II)
  • Bolted Connections
  • Field-Welding Practices, Symbols and Notations
  • Single-Pole Sign Structure Safety

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 2 hours
 


Sign Installer's Guide: Safety Course

The goal of the course is to introduce new sign installers to the safety and risk prevention procedures they will follow during the sign installation work process. The course will consist of four (4) independent modules:

  • General Safety Practices
  • Preventing Electrocution and Struck-By-Load Incidents
  • Ladder and Scaffold Safety
  • Working Safely

Price: $50 for ISA members; $150 for nonmembers
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Estimated time to complete course: 1.5 hours


Sign Installer's Guide: Wall Signs

The goal of the Sign Installer's Guide: Wall Signs course is to introduce new sign installers to the basic elements of wall sign installation. The course will consist of five (5) independent modules:

  • Sign Placement Options
  • Pattern Options and Examples
  • Wall Types and Surfaces
  • Common Fastener Types and Proper Usage
  • Basic Sign Types and Examples


Price: $50 for ISA members; $150 for nonmembers

Register Now
Estimated time to complete course: 1.5 hours


Sign Installer's Guide: Special Installations

This course introduces the basic information you’ll need to know for special installations such as roof-mounted signs and mansard roof signs. It also features three case studies of advanced level projects. The course will consist of three (3) independent modules:

  • Roof Mounted signs
  • Case Studies
  • Mansard Roof Signs


Price: $50 for ISA members; $150 for nonmembers
Register Now
Estimated time to complete course: 1.5 hours


Maximizing Production for Your Digital Printing Business*

Speaker: Eric Zimmerman, Roland DGA

We live in an age of speed, where time is money and short turnaround times are getting shorter by the day. Which means maximizing your production of digital prints—from design process, to printing, to finishing—is more critical than ever to your business’ success. That’s where we come in, with an informative, hour-long discussion of best practices for tried-and-true workflows. We’ll cover the latest in technology, how to shorten the gap from the time an order comes in to when it heads out for install, and more.

Price: $25 for ISA members; $75 for nonmembers

Register NowEstimated time to complete course: 1 hour


The Five Trends That Will Affect Your Business in 2014*

Speaker: Gene Marks, The Marks Group PC

Smart business owners look ahead. Years ahead. During this entertaining and informative session, Gene Marks will discuss the 5 biggest political, economic, technological, and management trends that will specifically affect your company during the years to come. Come and prepare yourself to make decisions that will impact your business for the long-term.

Learning Objectives:

  • What you need to know about the Affordable Care Act and how it will affect you and your company
  • Technology trends that will impact your business
  • Economic and political trends to watch that will affect your business

Price: $25 for ISA members; $75 for nonmembers
 
Register Now
Estimated time to complete course: 1.5 hours



How to Get the Job at Your Price

Speaker: Kevin Dougherty, Kevlar Consulting

This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race. Ideal for anyone who sells or presents your company to customers, including owners, estimators, salespeople, and service and office managers.

Price: $25 for ISA members; $75 for nonmembers

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Estimated time to complete course: 2 hours
 


Making the Numbers Work*

Speaker: Kevin Dougherty, Kevlar Consulting

This program offers detailed solutions to the number one problem encountered by sign companies: failure to charge enough and know the numbers. More than just an accounting seminar, this program discusses how lack of income and the stressful nature of an unsuccessful business can affect family, personal, and professional life.


Price: $25 for ISA members; $75 for nonmembers
 
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Estimated time to complete course: 2 hours



The Profession of Sales: Navigating Today’s Selling Environment

Speaker: Les Lent, Sales Coach International

This powerful session will focus on the skill set required in TODAY’S selling environment. Whether you sell goods, services or both there is a specific duplicable sales process. The program will cover all five steps in the sales cycle and provide critical ‘take-a-ways’ for each. Program highlights include: The four most powerful questions in sales, the fastest way to discover buyer’s motivation and the best closing question of all time!

Learning Objectives:

  • Discover the best methods for preparing for a sales call
  • Discovering prospect’s buying motives
  • Handling objections BEFORE they become an issue
  • How to effectively close EVERY sales call

Price: $25 for ISA members; $75 for nonmembers
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Estimated time to complete course: 2 hours

Rethinking Sales Management*

Speaker: David Fellman, David Fellman & Associates

With things as tough as they are in the sign industry, it’s probably time to rethink every element of sales performance and sales management. This seminar will help you to understand that any sales problems you have are really management problems and they’re usually problems that can be solved!


Price: $25 for ISA members; $75 for nonmembers 
Register Now
Estimated time to complete course: 1 hour


Estimating for Profit – Moving from “Best Guess” to “Best Practice”*

Speaker: Timothy Camerer, KeyedIn Solutions

If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated.  The estimating challenge in the sign industry is really a two edged sword, as “good” estimates need to be both fast and accurate. Companies often find themselves sacrificing one of these qualities in order to gain the other, only to find out that, in the end, they’ve missed both marks. This session will clarify what an estimate is and isn’t. It will also dig deeper into the many uses of a good estimate.


Price: $25 for ISA members; $75 for nonmembers 
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Estimated time to complete course: 1 hour

How to Integrate Vehicle Wrap Design Technologies into a Sign Shop

Speaker: Mark Rugen, Neschen Americas

This session highlights the technical tools needed for entry into the vehicle wrap, paint-protection and tinting markets. Participants will learn about software programs, online resources, and design tools available for designing vehicle wraps and graphics.

Price: $25 for ISA members; $75 for nonmembers
 
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Estimated time to complete course: 1.5 hours


How to Interpret Codes that Influence Sign Design and Installation*

Speaker: Grady Brown, iZone Imaging

This course will provide information on the most recent American with Disabilities Act (ADA) guidelines, as documented in the 2010 Standards for Accessible Design (SAD). It also provides an overview of the impacts on signage of the NFPA Life Safety Manual and lastly an introduction to the United States Green Building Council’s (USGBC) Leadership in Energy & Environmental Design (LEED) and how Signage can contribute to these objectives.


Price: $25 for ISA members; $75 for nonmembers
 
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Estimated time to complete course: 1.5 hours



*Highlights from ISA Sign Expo Education.

Questions? Contact Alison Kent at [email protected] or (703) 836-4012.



Sign Installer’s Guide: Special Installations

This course introduces the basic information you’ll need to know for special installations such as roof-mounted signs and mansard roof signs. It also features three case studies of advanced level projects.

The course will consist of three (3) independent modules:

  • Roof-Mounted Signs
  • Case Studies
  • Mansard Roof Signs

Register NowPrice: $50 for ISA members; $150 for nonmembers

Estimated time to complete course: 1 hour