ISA offers webinars, conducted in real time, via the Internet and telephone. Webinars are easy! Just log in, dial in and participate, all from the comfort of your own office.
New Traffic Sign Minimum Reflectivity Laws Create Sales Opportunities for Every Sign Shop
Thursday, March 11, 2010 Managing Digital Color
Wednesday, March 17, 2010 Implementing Effective Rebranding Programs
Thursday, March 25, 2010
______________________________ New Traffic Sign Minimum Reflectivity Laws Create Sales Opportunities for Every Sign Shop Thursday, March 11, 2010
2:00 p.m. to 3:30 p.m. ET The Federal Highway Administration (FHWA) has recently passed new laws that have increased the minimum reflectivity levels required for the majority of street signs. In addition, laws have been passed requiring that roads on private property open to public traffic must meet these same standards. Any private property owner who is non-compliant with the new laws will be exposed to tort liability. Examples of areas that must become compliant are apartment complexes, shopping centers and malls, universities and more. Many of these complexes are currently non-complaint and are also unaware of the new legislation. As a result, this is the perfect opportunity for sign shops to educate private property owners of the new laws and sell the signs that will bring them up to code. This presentation will educate sign shop owners on the ins and outs of the legislation and provide them the tools to educate their customers.
In this webinar, you will learn:
- the different grades of reflective material available in the market.
- how the various reflective grades apply to the new minimum reflectivity laws recently put into place by the Federal Highway Administration.
- how legislation affects traffic signs on public roads and private property open to public traffic, i.e. apartment buildings and shopping complexes.
- to take full advantage of the resulting sales opportunities for every sign shop since the adoption of this new legislation.
Price: Members $69 Nonmembers $99 Presenter: John Burkemper & Emily Martin, Grimco, Inc.
Top
______________________________ Managing Digital Color
Wednesday, March 17, 2010
2:00 p.m. to 3:00 p.m. ET Color control for ink jet printing takes place in the art department, not on press as previously done with the other print processes. This presentation is intended for ink jet printers that are interested in learning what expert color control consultants teach ink jet printers. This webinar will focus on the most current methods to control and monitor your color printing for the optimum results. This presentation will cover the latest methods used to reduce time to press to achieve balanced and accurate color. Learn how to: • reduce production time by printing color control bars and measuring them.
• reproduce the original file with the use of G7 color control methodology.
• save production time by moving away from absolute zero color tolerancing.
• confidently match spot colors with CMYK printers. Price: Members $69 Nonmembers $99 Presenter: Bruce Ridge, Nazdar Top ______________________________
Implementing Effective Rebranding Programs
Thursday, March 25, 2010
2:00 p.m. to 3:00 p.m. ET
In the past, the typical brand life cycle may have been 15 years, however, recent trends have seen corporations embark on rebranding exercises every five to seven years. Implementing a successful rebranding program across multiple locations is a complex and challenging task that requires a multitude of resources, technical knowledge and large levels of detailed information. If you are interested in rebranding your sign company and would like some expert advice and insight on best practices and rebranding implementation, this webinar is for you! Learn how to: - Avoid corporate rebranding pitfalls and challenges.
- Coordinate and manage multiple contractors to achieve best market value.
- Achieve consistent and well-presented identities that champion the new brand at every possible site.
Price: Members $69 Nonmembers $99 Presenter: Michelle Hoffman, Signmanager Top
_______________________
Registration in an ISA Webinar entitles the registrant to one login only. It is possible to allow more than one to view from a single desktop but there can only be one login per registration.
PDUs will be issued to registered attendees.
To see more education events view our events calendar.
Questions About Training?
Contact our eduction department at education@signs.org or (703) 836-4012. |