ISA offers webinars, conducted in real time, via the Internet and telephone. Webinars are easy! Just log in, dial in and participate, all from the comfort of your own office.
Implementing Effective Rebranding Programs
Thursday, March 25, 2010 Using Employee One-on-Ones to Improve Performance
Thursday, April 22, 2010
How to Create an Effective Marketing Plan
Thursday, April 29, 2010
______________________________
Implementing Effective Rebranding Programs
Thursday, March 25, 2010
2:00 p.m. to 3:00 p.m. ET
In the past, the typical brand life cycle may have been 15 years, however, recent trends have seen corporations embark on rebranding exercises every five to seven years. Implementing a successful rebranding program across multiple locations is a complex and challenging task that requires a multitude of resources, technical knowledge and large levels of detailed information. If you are interested in rebranding your sign company and would like some expert advice and insight on best practices and rebranding implementation, this webinar is for you! Learn how to: - Avoid corporate rebranding pitfalls and challenges.
- Coordinate and manage multiple contractors to achieve best market value.
- Achieve consistent and well-presented identities that champion the new brand at every possible site.
Price: Members $69 Nonmembers $99 Presenter: Michelle Hoffman, Signmanager Top
______________________________ Using Employee One-on-Ones to Improve Performance
Thursday, April 22, 2010
2:00 p.m. to 3:00 p.m. ET / 11:00 a.m. - 12:00 p.m. PT Would you like to learn how to easily improve employee performance? Conducting regularly scheduled one-on-one meetings with all of your direct reports has proven to be the one best practice that all successful owners and mangers share. Every owner and manager who implements this practice into their business says it is by far the most effective tool for improving employee performance. Attendees will learn:
- why these meetings are so important.
- how to conduct or improve your employee one-on-one meetings.
- specific actions and how to structure these meetings.
- how to make employee development a process in your business.
Price: Members $69 Nonmembers $99 Presenter: Kevin Poland, The Renaissance Group
Top
______________________________ How to Create an Effective Marketing Plan
Thursday, April 29, 2010
2:00 p.m. to 3:00 p.m. ET Very few sign manufacturers would argue the wisdom of establishing a comprehensive, full-year marketing plan, yet very few seem to actually do it. Why? In many cases, it is simply a matter of not knowing how. This webinar will consider some of the common marketing techniques at use throughout the graphic arts industry, and demonstrate how to put a full years worth of marketing activities together into comprehensive, written marketing plan. Attendees will learn: - The three key questions that provide the foundation of your marketing plan
- Transforming your sales goals into "action plans"
- The secret to accurate sales forecasting
- Building measurability into your marketing plan
- Using your marketing plan as an ongoing marketing and management tool
Price: Members $69 Nonmembers $99 Presenter: David M. Fellman, David Fellman & Associates Top _______________________
Registration in an ISA Webinar entitles the registrant to one login only. It is possible to allow more than one to view from a single desktop but there can only be one login per registration. PDUs will be issued to registered attendees. 
To see more education events view our events calendar. Questions About Training? Contact our eduction department at education@signs.org or (703) 836-4012. |