Signs and Marketing Success
A new academic article on the economic value of signs has recently been released, and it confirms that on-premise signs enhance the success of businesses and communities. The article, placed in the American Marketing Association’s Journal of Public Policy & Marketing was written by marketing professors from Villanova University and West Virginia University, and can be found here. Sign industry professionals should download and read this scholarly document in order to help educate their local officials on the importance of visible and effective signs to small businesses. For more information, please contact David Hickey.