Industry News Item

ISA Publishes National Sign Company Survey of Operations

ISA completed its 2012 Survey of Operations report which tracks economic indicators unique to national sign companies. The report allows companies to benchmark themselves against their competitors, set realistic and challenging goals for growth, and find any inefficiencies within their operations. The survey was distributed to 37 ISA members and contains data that is not found anywhere elsewhere in the sign industry. The final report measures items such as average annual sales, CEO salaries, distribution of income by type of business, complete income statement and balance sheet ratios benchmarked by company size, and many other operational financial data. The Executive Summary is available to the public, but the full report has been distributed only to those who participated in the survey.