Industry News Item

The Signage Foundation Rebrands to The Sign Research Foundation to Better Reflect Its Mission

The Sign Research Foundation (SRF, formerly the Signage Foundation) has a new name and a new look, but will continue on its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our core mission – research on all aspects of signage,” said Sapna Budev, SRF’s Executive Director. “We’ll continue to be the leading resource for academic research on topics that catalyze the spread of world-class signage systems. We’ll facilitate dialogue between academics, architects, urban planners, developers, code officials, business owners, sign fabricators and designers, to create more navigable cities, thriving businesses and strong urban identities.” Along with the new name comes a new website, The website hosts a comprehensive library of sign research – including information on sign codes, wayfinding, traffic safety, placemaking, sign design and placement, economic value studies, legal issues and brightness/illumination levels. All of the peer-reviewed research is downloadable free of charge.

The Sign Research Foundation will host its annual National Signage Research & Education Conference (NSREC) April 19 at the Mandalay Bay Convention Center in Las Vegas, Nevada, co-locating with the ISA International Sign Expo. This year’s NSREC will focus on the future of signage, looking forward into a world where technology changes exponentially, and anticipating how signs may adapt for the city of the future. The event will allow top-tier academics and graduate students in urban planning, architecture, engineering, law, lighting science, marketing and design, to delve into the science of sign design, conspicuity and placement, and then present their findings in an engaging manner. For more information, please visit

The Sign Research Foundation is the first research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, its work “contributes to more livable cities, thriving businesses and vibrant, effective sign strategies.” The organization facilitates dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.

—Tony Curcio