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Photo Courtesy of Cummings Resources
Photo Courtesy of Cummings Resources

A: Attract New Customers


85% of your customers live or work within a five-mile radius of your business. If you want to grow your business, you should focus on this customer base. The quickest, easiest and most economical way to do this is with signage.

What's the payoff? According to Consumer Perceptions of Signage and Economic Value of On-Premise Signage:

  • Increase sales by double digits (16% increase in weekly sales were reported for one business that combined a major building sign modification with two additional minor changes.)
  • Reach drive-bys with increased visibility ─ the 54% of shoppers (a four-year study average) who say they have driven by and failed to find a business because the sign was too small or unclear. Both older and younger age groups have reported this problem.
  • Reach new customers with quality design (33% of shoppers, a four-year study average, say they have been drawn into unfamiliar stores based on the quality of their signs). Past studies have shown that the 18-24 age group is more prone to this behavior, with more than half in agreement.

Find a skilled industry professional to help create the right brand for your business to attract new customers.