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Photo Courtesy of Cummings Resources
Photo Courtesy of Cummings Resources

C: Create Impulse Sales


Today’s consumers are more likely to shop online or at the first convenient place they see that seems to be selling what they need. Who hasn't been driving down the street, stopped at a store and made a purchase, merely because they saw the sign?

Best Buy® discovered that about 17% of its customers were people who did not intend to stop there but did so specifically because they saw the sign.

If your sign is going to convince the impulse customer to stop at your business, design it so that important information is easily recognized at a glance.

People driving down the street can take in a great deal of information. 75% will pick out the key word on a sign the first time they pass it.

Make sure the first time someone reads your sign they immediately understand the most important information – what you are selling. Any additional information should be designed to keep your repeat customers interested in your sign and your business so they remember to come see you.

Find a skilled industry professional to help create the right brand for your business to bring in impulse shoppers.