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ISA Sign Expo

Converge Schedule of Events

*Schedule correct as of January 30, 2023 but may change

Tuesday, June 13, 2023

12:30 pm – 6:30 pm

Golf Tournament at Brown Deer Park Golf Course ($150)

Test your golfing skills on the course where Tiger Woods turned pro and where the top female professionals play in the Symetra Tour’s PHC Classic; the qualifying tour for the LPGA.

The golf courses unique and individual holes are carved out masterfully with a stream running throughout the entire course. The course was originally designed by George Hansen and founded in 1929 and was partially redesigned by Andy North and Roger Packard.

Lunch is included and transportation will be provided to/from the hotel and the golf course.

2:00 pm - 4:00 pm

Historic Narrated Boat Tour of Milwaukee ($150)

Enjoy a private boat tour of Milwaukee as we travel through the downtown area underneath its bridges, see historical landmarks and get a front-row view of the Milwaukee skyline including the Milwaukee Art Museum (Calatrava), Discovery WorldSummerfest grounds, and yacht clubs. This narrated tour is brought to you by the Milwaukee County Historical Society.

Lunch and refreshments will be served on the boat.

6:30 pm – 9:00 pm

Opening Dinner


Wednesday, June 14, 2023

8:00 am – 9:00 am


9:05 am – 10:05 am

Purchasing Power Hour (4 Appts)
One-to-One business-powered meetings between Suppliers/Distributors and National Sign Companies.
15 minutes each. 

10:15 am – 11:15 am

Keynote Speaker: Speaker To be confirmed

11:25 am – 12:25 pm

CEO Circle with Speaker

11:25 am – 12:25 pm

Purchasing Power Hour (4 Appts.)

12:25 pm – 1:20 pm

ISA Update and Networking Lunch


1:25 pm – 3:45 pm

Purchasing Power Hour (8 Appts.)
Includes a 20 minute break in middle of power hour sets

4:30 pm - 6:30 pm

Happy Hour and Reception at the Harley-Davidson Museum


6:30 pm

Open for you to explore Milwaukee on your own

Thursday, June 15, 2023

8:00 am – 9:00 am


9:00 am – 10:00 am

Keynote Speaker: Speaker to be confirmed

10:10 am- 11:10 am

CEO Circle with speaker

10:10 am- 11:40 am

Purchasing Power Hours (6 Appts.)

12:00 pm- 1:00 pm

Lunch, ISA Update and Separate Supplier/Distributor and National Sign Company meetings

1:00 pm