Despite the ongoing pandemic, many communities are finding the time to revise and update their sign codes. Unfortunately, in many cases, towns and cities enact sign code provisions without sufficient input from our industry and our customers.
For example, ISA and YESCO recently worked together, with input and assistance/support from other members, to delay an unworkable code proposed by the South Salt Lake Planning Commission.
When YESCO received word of the proposed changes, they immediately reached out to ISA’s advocacy team for support. With very limited turnaround time, ISA’s James Carpentier assessed the code and developed a set of talking points and issued a letter to the city.
YESCO in turn reached out with these resources to the business community to unify a broad voice against the proposed changes, receiving close to 300 signatures in opposition in just a few days. The commission decided to table the code proposal for further input from the business community.
When a community enacts sign code provisions that are unreasonable and unworkable, it hurts your business. As ISA’s eyes and ears “on the ground,” you often learn about these developments before we do, and we need your help getting ahead of the regulatory curve.
ISA’s advocacy team can work with your local officials to help develop effective and reasonable codes for your community. When we learn about these sign code developments, ISA can either stop a bad proposal or get business-friendly language passed. Either way helps your bottom line!
If you know of a local community that is considering revising its sign code, or in the midst of working on it, or even just needs to improve it, please immediately contact ISA’s David Hickey so that we can work with local officials and local member sign companies to make sure our industry’s interests are represented.
To help this process, please share any sign code revisions you’re aware that are happening in your community with david.hickey@signs.org.
