International Sign Association (ISA) Comments on President’s Remarks at Gelberg Signs Alexandria, VA - August 6, 2010
International Sign Association (ISA) member company Gelberg Signs was visited today by President Barack Obama in Washington, DC. The president toured the manufacturing facility and spoke afterwards about the role that sign companies like Gelberg Signs play in America’s economic recovery.
ISA President & CEO Lori Anderson said that “President Obama and his administration are to be commended for recognizing the vital role played by sign manufacturers in our nation’s economic recovery and for providing them with the tools needed to bring their innovation, creativity, and manufacturing expertise to the forefront of the battle to create new jobs in America.”
The on-premise sign industry helps promote economic activity and employment by getting small businesses the signs they need to attract potential customers. If retailers and local merchants are able to effectively advertise their location and products through visible and well-designed signage, then their chances of success increase dramatically.
“They say that a business with no sign is a sign of no business, which is why our nation’s small businesses need quality signs now more than ever,” Anderson noted. “Visible and effective on-premise signs drive over 40% of all small business retail traffic and can make the difference between success and failure with start-up companies. The success of sign company customers – local retailers, Mom and Pop shops, franchises and other small businesses – translates into more jobs for Americans.”
In addition to the administration’s efforts to make SBA loans more easily available to small businesses, ISA supports economic initiatives that will decrease the regulatory burden facing small businesses, in order to provide them with every opportunity to succeed.
ISA held a press briefing via conference call to answer questions about the on-premise sign industry and its role in helping small businesses succeed.
View the video of President Obama's speech at Gelberg Signs on CNN.