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New ISA International Sign Academy Offers Ongoing Education Credits for Sign Professionals

New ISA International Sign Academy Offers Ongoing Education Credits for Sign Professionals

Alexandria, VA – April 13, 2009

The International Sign Association (ISA) announces the launch of its International Sign Academy, a new program providing education, workforce training and professional development for the sign industry. ISA announces the educational program in conjunction with its premier event, the ISA International Sign Expo, April 15-18, 2009, in Las Vegas, Nevada.

The Sign Academy offers sessions designed specifically for sign manufacturing company owners, employees and other industry professionals, with programs focused on a variety of topic areas, including: installation/service; production/fabrication; design; sales and marketing; project management; estimating; business management; electrical and structural; and “green” technology.

Content for each of the sessions provides a unique opportunity for individuals to enhance their knowledge and skills, which in turn provides value to their company. Offered in a variety of formats, including interactive online webinars, in-person seminars, and Sign Expo education sessions, the courses help to increase productivity, improve performance and augment participating businesses’ bottom line.

Unique to the International Sign Academy is the new Professional Development Unit (PDU) component, which allows participants to earn credit for their coursework.

“The new PDU program is designed to elevate professional standards, enhance individual performance and designate those who demonstrate knowledge essential to the practices of various positions within the sign industry,” said ISA Director of Education and Training Tracey Cook. “Folks who complete ISA’s continuing education programs will acquire the essential knowledge they need to become a productive employee, an asset to a sign company, and a positive influence on their company’s bottom line.”

In addition, said Cook, any individual participating in a PDU qualified program will receive the personal enrichment and recognition they deserve for improving their quality of life through continuing education programming.

“Company enrichment and increased value is, clearly, as important as individual accomplishments,” she said. “Companies that receive quality training and recognition will gain a competitive advantage over those that do not.”

The PDU credits help companies to differentiate themselves by promoting such recognition and records of accomplishment in their company profile, on bids for work, in company marketing literature, on company websites and more, explained Cook.

International Sign Academy programs will be held throughout the year online and in locations around the country. To learn more, visit www.signs.org/signacademy.

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