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Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris
Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris

Research to support selling more digital signs

Posted: 04/20/2018

In a recent news story out of Seattle, WA, a city planner called a new digital sign "distracting." Stories like this demonstrate that planners and local officials continue to have concerns about allowing digital signs or electronic message centers in their communities.

The sign, graphics and visual communications industry deserves reasonable sign codes based on objective standards and academic research, like studies produced by the Sign Research Foundation (SRF).

Digital Signage & Traffic Safety, A Statistical Analysis

SRF's Digital Signage & Traffic Safety, A Stastical Analysis

One particular study, "Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety," conducted by Dr. Gene Hawkins at Texas A&M University concludes that there is no causal relationship between electronic message centers (EMCs) and an increase in traffic accidents.

"This study provides empirical evidence for what common sense and experience have always told us: that EMCs do not constitute a safety hazard," said David Hickey, ISA’s vice president of advocacy.

This SRF research report is available for free download at

Sell More Digital Signs

If you're looking for more resources to help your clients develop a digital sign strategy, check out ISA's Exterior Digital Signage article series:

ISA members can download this ISA research for free; each report is $24.95 for non-members.

Interested in More Business Resources?

Today's sign, graphics and visual communications companies must remain current on a wide array of topics, including the size and scope of the industry, trends and market shifts, and many more.

ISA and the Sign Research Foundation have developed white papers, economic reports and peer-reviewed academic research on signs, systems and codes. 

Visit for more resources to assure customers and improve sign regulations.