City planners often turn to resources offered by the American Planning Association (APA) to help them learn about various zoning issues, including how to regulate signs.
The APA's monthly publication Zoning Practice is used by thousands of local officials to guide their decisions and policies, and the July 2018 issue is about "Sign Regulations That Encourage Creative Design." The topic was conceived of and written by ISA's James Carpentier, director of state and local government affairs.
This is an issue which is important to our industry, because flexible and reasonable sign regulations make it easier for sign companies to create the kinds of signs their customers and communities will find attractive.
The Zoning Practice article is just one of the many ways that ISA and the Sign Research Foundation (SRF) have been working with planners in 2018 to develop beneficial sign codes, in addition to webinars, sessions and workshops that have reached over 500 local officials from across the country. When local officials learn more about developing effective and beneficial sign codes from ISA and SRF, it leads to a better business environment for the sign, graphics and visual communications industry,
ISA encourages you to share this original and useful topic with your planners and local officials by sending them this link directly to the story on ISA's Vital Signs, a platform specifically for those who draft, debate and enforce sign ordinances.