Skip to Main Content
Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris
Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris

SRF Conference Raises Awareness of Signs

Posted: 05/30/2019

Srfmegasessioin 17 Of 38

The Sign Research Foundation (SRF) held its third annual conference concurrently with ISA International Sign Expo in Las Vegas, NV, last month.

Each year, SRF's Annual Conference brings top-tier academics, graduate students, and professionals in urban planning, architecture and design, as well as sign company professionals, together to delve into the science of sign design, conspicuity and placement.

This year's multidisciplinary event welcomed almost 800 attendees, including 50 students and planners who were accepted into the 2018 SRF Scholars Program, for two days of education and a tour of Las Vegas' iconic signs in the famous Neon Museum.

Education sessions at the conference included:

  • Planning for Sign Code Success
  • Signs 101
  • Perceptions of Signage & Wayfinding
  • Spectacular Fails
  • Roundtable discussions on planning/permitting

The innovative session presentations can now be downloaded at

SRF empowers communities through academic research and education to raise the awareness of the impact of signs. Learn more about SRF's programs and research at