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Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris
Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris

Thought-Provoking Education

Posted: 03/31/2021


ALEXANDRIA, VA – March 31, 2021 – Some 75 informative, interactive events, ranging from traditional education sessions to peer-led learning will be available as part of ISA International Sign Expo 2021 -Virtual. The education sessions include four Titan Talks featuring industry leaders and a Game Changer session with a Fortune 500 futurist.

Sessions address the most pressing issues facing the industry, from sales strategies to workforce shortages. They also include casual conversations led by an industry expert, and peer networking groups. Some sessions are sponsored by exhibitors and dive deeply into techniques and tips on specific topics related to that segment of the industry, providing an excellent opportunity to train your team on elements directly related to the equipment you already own or are considering purchasing.  

"We have put together a truly amazing lineup of speakers for these events," said Lori Anderson, ISA president and CEO. "Companies would be wise to take advantage of these many events to train their staffs and provide some inspiration for moving their companies forward throughout 2021 and into 2022. All session are included in the free registration for the event; no other action is needed. We’re making it easy for you to reward and train staff who might not normally be able to take advantage of all the benefits of attending an ISA Sign Expo."

ISA International Sign Expo 2021 opens Wednesday, April 7, and runs through Friday, April 9, as an all-virtual experience. Learn more or register for free at

With so many education sessions happening during those three days, ISA has compiled some tips to help attendees make the most of the conference:

1. Carve out a schedule. With so many events packed into three days, you'll want a game plan going in. Look through the schedule and start charting those three days. Plan in a few breaks here and there and leave a little time for that spontaneous networking connection. And don't forget to add a little fun networking through peer events.

2. Take notes on paper. This will help you keep your attention on the screen, but keep you from having to flip between the presenter and a file that you’re keeping notes in. It will also help you stay present and avoid distractions. And while you're at it, turn off your email notifications while in a session. You can check them after the session ends, but don’t get sucked into email while the education session is occurring.

3. Share with your team.  Make plans to meet up with others from your company who are attending. That way, you can share some of the hot ideas that you’re learning. This will not only amplify the learning, but it will also help keep you engaged with the content. There are many reasons to attend with coworkers, including sharing what you've learned. If no one from your company is attending, connect with some of the many peer groups available, to share what you've learned.

Learn more about the education events at