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Tis the Season for Temporary Signs

Posted: 11/20/2017

“There are several new films and medias that allow retailers to place holiday themed messages on their sidewalks, windows and POP displays. In recent years we’ve seen local and national retailers customize their messaging around broader marketing campaigns and trends.”

-    Joe Mauldin, Alliance Global Graphics

It’s hard to believe that Black Friday is already here. The National Retail Federation estimates that 150 million Americans will spend over $3 billion while shopping on Thanksgiving weekend.  And what’s one of the most effective ways to grab the attention of consumers as they flock to downtowns and malls for the latest holiday shopping?

Temporary signs!

Companies in the sign, graphics and visual communications industry are busy through the holiday season manufacturing and permitting temporary signs like window graphics, banners and sidewalk signs, as well as interior wayfinding and POP signage.

It’s not just wide-format and print signage that can be temporary. Electronic digital signs are usually permanent, but their messages are temporary and can be programmed to promote seasonal offerings.  

Best Practices for Temporary Signs

Do the communities where you do business restrict temporary signs? (See: Fines for Yelp window stickers in Chicago)

With new and exciting offerings for your customer becoming available every season, don’t forget to check your community’s sign ordinance for temporary signs. Temporary signs can usually only be displayed for a limited duration, and many cities require that certain kinds of temporary signs get permitted.

Check out the Sign Research Foundation’s Best Practices in Regulating Temporary Signs to help local officials better understand how to treat these kinds of signs so that businesses and communities win.

Expert Sign Code Guidance for Temporary Signs

If you have any questions about a local sign ordinance or want ISA’s help educating local officials, our team of experts are available to help—and it's free for members.

“Local retailers are always clamoring for the ability to use window and A-frame signs any time of the year, and that most certainly includes during the holiday season. If local officials want to help their business constituents protect their bottom line, they should give them every opportunity to communicate with passers-by, including with temporary graphics and visual communications.”

- Elliot Richardson, Small Business Advocacy Coalition

Contact David Hickey, ISA's VP of Advocacy at [email protected] or 703-797-0479 for more information about ISA's complimentary sign code guidance.