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Source: North American Signs
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Industry News

Strategic Insights Paper Explores Impact of 5G


The coming of 5G, expected to be fully implemented next year, will mean sweeping changes for the sign, graphics and visual communications industry, according to the latest ISA Strategic Insight paper. "Strategic Insights: 5G In Signage Technology," written by Dexter Johnson, contributing editor, Institute for Electronic and Electrical Engineers (IEEE) Spectrum, explains how 5G will allow advances in virtual reality, autonomous vehicles and the Internet of Things. Read More »

Over 80 Companies Will Participate in Sign MFG Day '19


ISA's Sign Manufacturing Day continues to showcase the diverse career opportunities in the sign, graphics and visual communications industry. This year, 88 companies will open up 92 locations. The event is held October 4, though some companies will select another date to better accommodate local school schedules. Read More »

Host a Sign Manufacturing Day Event


Each year in October, companies in the sign, graphics and visual communications industry host facility tours to encourage students to explore exciting and diverse career opportunities within the industry. Read More »

ISA Builds Partnership with The Wrap Institute


The International Sign Association and The Wrap Institute in partnership with Justin Pate will build on the successful ISA Wrap Experience to provide ongoing programs that further expertise and advocacy for wraps professionals. Read More »



A significant federal court case has been decided that could change the way that signs and graphics are regulated. In Thomas v. Bright, the U.S. Sixth Circuit Court of Appeals affirmed that the government cannot distinguish between on-premise and off-premise signage because it is an unconstitutional content-based distinction. Read More »

3 New Online Learning Courses


With these new courses, you can now earn a digital badge upon completion of one of 71 courses from 9 different learning tracks through ISA's online learning. Read More »

Quarterly Economic Report Shows Lower Commodity Prices and Uncertainties Impacting Industry Segments


The sign, graphics and visual communications industry is expected to face a tightening market in 2019 and perhaps under-perform in 2020, the report anticipates. The second half of 2019 will be marked with uncertainty and potentially a flattening of several specific industry sectors. But bright spots include a surprising drop in steel prices—well below the 25 percent tariff premium—and lower pulp prices. The overall global economy faces uncertainty, with struggles in China and Brexit-related concerns in Europe. Closer to home, gross domestic product topped 3 percent in the first quarter, but is expected to weaken throughout the rest of 2019 into 2020. Read More »

Partnerships with Tech Educators Make an Impact


Working with career and technical educators is crucial to ensuring the sign, graphics and visual communications industry has the skilled workforce it needs to expand and maintain its place as one of the fastest growing industries in the world. Read More »

Four years since Reed – More changes to come?


Four years ago today, the Reed v. Town of Gilbert's unanimous ruling affirmed that sign regulations cannot be content-based, and since forced thousands of communities across America to revise their local ordinances to make sure they don’t violate the First Amendment rights of sign users. Read More »

Pulse of the Industry Survey


Each year, ISA gathers information on the current issues, opportunities and challenges facing the on-premise sign, graphics and visual communications industry. Would you please participate in this year's survey? Read More »