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Photo Courtesy of Clear Sign & Design
Photo Courtesy of Clear Sign & Design
 

Marketing for Sign Companies

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Building a More Design Centric Sign Company

How does a sign company stand out? Offering premier design services is one way to raise the bar of the work being sold. It can also serve as a means to move from a commodity-based business to more of a service-based business. Learn step by step how Dan Antonelli was able to evolve from a one person sign company into a design agency that sells design globally.

  • Speaker: Dan Antonelli, Graphic D-Signs, Inc.
  • Price: $25.00 for members; $75.00 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

Estimating for Profit—Moving from "Best Guess” to "Best Practice”

If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated.  The estimating challenge in the sign industry is really a two edged sword, as “good” estimates need to be both fast and accurate. Companies often find themselves sacrificing one of these qualities in order to gain the other, only to find out that, in the end, they’ve missed both marks. This session will clarify what an estimate is and isn’t. It will also dig deeper into the many uses of a good estimate.

  • Speaker: Timothy Camerer, KeyedIn Solutions
  • Price: $25 for ISA members; $75 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

How to Get the Job at Your Price

This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race. Ideal for anyone who sells or presents your company to customers, including owners, estimators, salespeople, and service and office managers.

  • Speaker: Kevin Dougherty, Kevlar Consulting
  • Price: $25 for ISA members; $75 for non-members
  • Estimated time to complete course: 2 hours
  • Register Now

How to Get Top-Dollar Marketing Results Without Spending a Fortune

Are your marketing efforts consistent with the widely-accepted belief that “people buy from people who they like, trust and with whom it is convenient to do business”? Learn how to make your marketing message and image become "top of mind" and get your products in the hands of your ideal target clientele without busting your budget. Becoming a “brand name” that’s recognized throughout your marketplace is easier than you may think. In this thought-provoking session, you’ll learn tips and techniques necessary to have your customers think of you first when they are shopping for the things you sell. Walk away with enough fresh ideas and proven methods to develop your own dynamite marketing strategy.

  • Speaker: Vince DiCecco, Your Personal Business Trainer
  • Price: $25.00 for members; $75.00 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

iPad: Sales Generator—In-Depth App Training

An in-depth examination of five applications and how to use them, concentrating on the “must have” aps that will transform your sales process. Also included will be an in-depth exploration of applications for the iPad including BookShelf, Penultimate, Goodreader, Keynote and iMovie.

  • Speaker: Mike Addis, Addisigns
  • Price: $25 for ISA members; $75 for nonmembers
  • Estimated time to complete course: 1 hour
  • Register Now

Making the Numbers Work

This program offers detailed solutions to the number one problem encountered by sign companies: failure to charge enough and know the numbers. More than just an accounting seminar, this program discusses how lack of income and the stressful nature of an unsuccessful business can affect family, personal, and professional life.

  • Speaker: Kevin Dougherty, Kevlar Consulting
  • Price: $25 for ISA members; $75 for nonmembers
  • Estimated time to complete course: 2 hours
  • Register Now

Marketing Strategies for Sign Companies

Marketing is not a luxury afforded only to large companies that have the budget for a full team of marketing professionals. There are small and affordable strategies you can begin to implement today to help you put your company’s best foot forward. Learn a few easy-to-implement strategies that can elevate your company to be fully representative of your capabilities and core values and to help you win business. Come away with an understanding of how to use your limited marketing resources effectively (people, time, budget); the basics of how to best represent your company and capabilities and which strategies are necessary and which are not. Attendees will receive a free template and checklist on how to executive marketing strategies, tiered to accommodate varying experience levels.

  • Speaker: Debbie Schwake, BLM Technologies, Inc.
  • Price: $25.00 member; $75.00 non-members
  • Estimated time to complete course: 1 hour
  • Register Now

Social Media & Marketing: Building Customer Loyalty

Upcoming Webinar
Wednesday, October 4, 2017
2:00 p.m. – 3:00 p.m. ET / 11:00 a.m. – 12:00 noon PT

Description: Promoting your business in today’s digital environment is not an easy task. Incorporating social media elements into your existing marketing efforts can boost awareness about your company and build loyalty among your existing customers. Attend this session for key takeaways that help you build your brand across multiple marketing platforms, attract new customers, and recognize and promote loyalty among existing clients.

Speakers: Alicia Auerswald and Sara Spangler, ISA

Price: Free ($0.00) for members; $50.00 for non-members

Don't forget! Click here to add these webinar details to your calendar.


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