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Photo Courtesy of DCL (Fabricator); Design by Poulin + Morris
Photo Courtesy of DCL (Fabricator); Design by Poulin + Morris
 

Sign Industry Statistics

Note: These reports are member-only. Not a member? Join today!


Pulse of the Industry Report (2017)

This member-only annual report provides a snapshot of where the sign, graphics and visual communications industry is and where it is headed.

Respondents weigh in on their business performance for the past six months and upcoming year, as well as plans to hire and purchase equipment. The report also assesses the most pressing issues facing the industry.

("The State of the Industry" report is now called the "Pulse.")

Cost: Free for members

Members: Download the Pulse of the Industry report (2017)

Previous reports are also available for download:   


Workforce Development: Industry at Work Infographic (2016)

The sign and graphics industry works to build businesses and communities through its products. To do so, it relies on the skills of men and women who work in the industry. But attracting workers continues to be one of the most pressing issues facing the industry.

Cost: Free for members

Members: Download the Workforce Development: Industry at Work infographic


Architectural Signage: Building Business in Architectural Signs Infographic (2016)

Architectural signs remain an important component of the overall sign and graphics industry. They also offer opportunities to work closely with architects, designers, brand managers and end user groups.

Cost: Free for members

Members: Download the Architectural Signage: Building Business in Architectural Signs infographic


National Sign Company Survey of Operations Report (2012)

ISA's 2012 Survey of Operations provides a score card that allows national sign companies to see how they compare to their peers. The survey includes operating and financial data for fiscal year 2011, including employment, income sources, productivity, and financial and operating ratios. The Survey of Operations final report contains data that does not exist anywhere else in the sign industry. Items such as average annual sales, distribution of income by type of business, complete income statement and balance sheet ratios benchmarked by company size, and many other operational financial data, were measured with this survey.

The full report is only available to participating Direct (National) Sign Company Council members; contact [email protected] to receive a copy.