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Photo Courtesy of Kieffer-Starlite
Photo Courtesy of Kieffer-Starlite
 

Economic Value of Signs

The latest economic information from the Sign Research Foundation offers a better understanding of the basics of economic value of signs.

The Economic Value of On-Premise Signage
Signs act as “silent salespersons”—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the studies also focused on the impact on consumers and the surrounding community.

University of Cincinnati, 2012 | University of San Diego, 1997 | Executive Summary