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Navigating the Visual Communication Space

Visual communication is the transmission of information and ideas using symbols and imagery. Because most humans rely so heavily on visual communication, it has long been an integral component of most brand owners' advertising efforts.

This white paper will help print providers navigate the visual communications space. It discusses the importance of personalization in creating a quality customer experience, provides tactics for maximizing efficiency and showcasing capabilities, and highlights a real-world example for learning to think like a big brand owner, a major retailer, and their designers.


Navigating the Visual Communication Space: A How-To Guide

This white paper, sponsored by EFITM and prepared by the research team at Keypoint Intelligence – InfoTrends, is a "how-to" guide for print providers in navigating the visual communications space.

Cost: Free for members; $24.95 for non-members

Click here to download the white paper


Executive Summary

This executive summary to the full report will help print providers navigate the visual communications space and understand the importance of rationalization in creating a quality customer experience.

Cost: Free for members and non-members

Click here to download the executive summary


Recorded Webinar

Listen to the webinar recording where Mike Wozny, EFI, and Craig Campbell, ISA, discuss some of the key elements of the white paper. Learn how to maximize efficiency and showcase capabilities, to think like a visual communications company, and prepare to capitalize on opportunities.

Cost: Free for members; $15.00 for non-members

Click here to listen to the recorded webinar


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