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ISA offers webinars throughout the year on topics relevant to the sign, graphics and visual communications industry. Webinars are offered for a reduced cost as a benefit to ISA and ISA Affiliated Association members, and non-members can also participate for a small cost, as noted. (Not a member? Join today!)
SRF Lunch and Learn: Consumer Perceptions of Retail Signage
Wednesday, May 31, 2023
1:00 - 2:00 p.m. ET / 10:00 a.m. - 11:00 a.m. PT
Register for the "Consumer Perceptions of Retail Signage" Lunch and Learn
Description: In today's competitive retail landscape, effective signage can make all the difference in attracting customers, conveying brand messages, and driving sales. This interactive Lunch and Learn delves into the fascinating world of consumer perceptions in retail signage and reveals the key insights and strategies needed to create impactful and compelling designs. Attendees will leave this session with the tools to:
- communicate design recommendations to customers,
- advocate for sign permits using data-driven research, and
- gain insights into the correlation between effective signage and customer engagement.
Speaker: Sapna Budev, Sign Research Foundation
Price: $30.00 members; $35.00 non-members, includes a complimentary copy of SRF's Consumer Perceptions of Signage executive summary
Register for the "Consumer Perceptions of Retail Signage" Lunch and Learn
Don't forget! Click here to add these webinar details to your calendar.
SRF Presents: Content-Neutral Sign Codes After Reed and Austin
Wednesday, June 28, 2023 (new date)
2:00 - 3:00 p.m. ET / 11:00 a.m. - 12:00 p.m. PT
1 CM Law Credit
Register for the "Content-Neutral Sign Codes" webinar
Description: Is your community's sign ordinance content-neutral enough to survive scrutiny by a federal court? Estimates are that at least half the local jurisdictions in the United States still have yet to be fully compliant with the landmark Reed v. Town of Gilbert (2015) U.S. Supreme Court decision, and are vulnerable to legal challenges and financial penalties. Learn how the federal courts have recently been interpreting Reed, including last year's Austin v. Reagan decision from the U.S. Supreme Court involving billboards and digital signs, and what it means for your community's sign code. You’ll also learn various approaches when regulating murals, political signs and other challenges in trying to achieve content-neutral sign codes. Those who register will receive a complimentary copy of the Sign Research Foundation’s recent publication "Content-Neutral Sign Codes After Reed and Austin."
Speakers: Susan L. Trevarthen, JD, FAICP, Weiss Serota Helfman Cole & Bierman, P.L.; Mark White, Esq., AICP, White & Smith, LLC; James Carpentier, International Sign Association
Price: $30.00 members; $35.00 non-members
Register for the "Content-Neutral Sign Codes" webinar
Don't forget! Click here to add these webinar details to your calendar.
COMING SOON
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- Diversity, Equity and Inclusion (DEI)
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- Sign code regulations
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