Beale Street is renowned for its neon signs luring tourists into its many bars and restaurants.
Now the iconic street has two neon gateway arches which brand the community as a blues destination.
Installed in February 2018, the archway has since garnered nearly one million impressions via photos, videos and comments on social media, raising awareness of Beale Street even more.
According to a story published last week in the Daily Memphian, not everyone in the community is satisfied with the archways which proclaim Beale Street to be the “Home of the Blues.”
But there’s no denying that the neon blue messages have made this historic district even more memorable.
Click here to see photos and read the full story.
— Chris Porter (@CPtwothree) May 4, 2018
