Wrap shops and adjacent businesses that are considering expanding into this vehicle wrapping can use this white paper to learn about current trends, common pitfalls, barriers to entry, and future areas of opportunity.
In addition to offering a brief overview about the history of wraps as a media for advertising and the most common applications, this white paper explores the current state of the market and considers what the future might hold.
Reaching Today's Customers: A Guide for Wrap Shops
This white paper, sponsored by Avery Dennison and Roland DGA and prepared by teams at ISA and Keypoint Intelligence, provides an in-depth discussion on advertising and using wraps.
Cost: $24.95 for members and non-members
Click here to download the white paper
Executive Summary
This executive summary to the full report details key takeaways from the white paper, including trends in wrap advertising, capitalizing on opportunities, and avoiding pitfalls.
Cost: $9.95 for members and non-members
Click here to download the executive summary
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