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Photo Courtesy of DCL (Fabricator), Design by Pentagram
Photo Courtesy of DCL (Fabricator), Design by Pentagram

Buying a Sign

Signs are Vital to your Business

They are:

  • The least expensive and most effective form of advertising
  • Your #1 marketing tool
  • Typically responsible for half of your customers (that’s right, 50%!)
  • An investment that pays returns many times over
  • A key part of getting a business loan


Start with an industry professional to help create the right brand for your business while navigating zoning and other regulations.

What Goes into Buying a Sign?

Businesses report an average sales increase of 10% when a sign is added, replaced or updated.

Signage can no longer be an afterthought: It has to be part of your overall business plan.

As one sign professional put it: “A business without a sign is the sign of no business.”

Watch how Randy's business sign turned his dream into a successful reality in this ISA video.

Learn more about what goes into buying a sign through the below categories.