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Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris
Photo Courtesy of DCL (Fabricator), Design by Poulin+Morris

How to Sell More Digital Signs

Posted: 04/09/2018

The cost of digital signs has continued to drop, making them more accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage.

Before your clients develop a digital sign strategy and dive into the details of hardware and software, it is important to understand the return on investment.

And to ensure a successful deployment, it’s important to clearly lay out a complete development process.
Exterior Digital Signage Article Series

Check out ISA’s Exterior Digital Signage article series, to help you through the process.

The article series is split into four topic areas:

  • Part 1: Selecting and Developing Exterior Digital Signs
  • Part 2: Exterior Digital Signs Legibility and Content
  • Part 3: Architectural Integration: Making Digital Signs Part of a Place
  • Part 4: Digital Sign Codes and Design Best Practices

ISA members can download this ISA research for free; each report is $24.95 for non-members.

Academic Research on Digital Signs

The Sign Research Foundation (SRF) also has several free reports focused on brightness, energy efficiency, and more, including Digital Signage & Traffic Safety, A Statistical Analysis.

Interested in More Business Resources?

Today's sign, graphics and visual communications companies must remain current on a wide array of topics, including the size and scope of the industry, trends and market shifts, and many more.

ISA and the Sign Research Foundation have developed white papers, economic reports and peer-reviewed academic research on signs, systems and codes. 

Visit for more resources to assure customers and improve sign regulations.